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Every engagement starts with the same conversation: where you are, where you want to be, and what is standing in the way. That is usually enough for both sides to know whether this is a fit.
Senior customer experience expertise inside someone else's client engagement, named or behind the scenes. A meaningful share of the work has always come this way, so this is a normal conversation rather than an exception.
A journey mapping engagement, a research program, a positioning study. Scoped and priced up front.
Ongoing work with a team that has a journey and needs help keeping it alive, usually on a quarterly rhythm.
On size. Engagements have run from one facilitated workshop to multiple years of embedded work. Budget is part of the first conversation rather than a hurdle before it.